How to Gather Fresh Ideas when Blogging for Business
Content marketing for B2B companies is still considered a top priority for most digital marketers, and while blogging alone is great for SEO, it's even more powerful when you use to proactively engage and provide value to your customers.
First of all, you have to understand that there is more to blogging for business than driving traffic to your main website. Traffic is what keeps your blog or website alive, but unless you can convert traffic to customers, you are missing your goal, which is to make sales. The point of blogging is to get people to buy from your main business website, that’s why in creating a blog, aim at making sales and not just getting hundreds or even thousands of traffic on a regular basis.
The second thing you need to understand is that your readers and visitor are essential to the success of your online business. There is definitely no point in writing a blog if you can’t get people to read your work. Yes, applying SEO techniques to attract people to your blog and eventually to your main website is essential, but if you can’t keep traffic from keeping on coming back to your site, all your efforts will be to no avail. If you want returning visitors, you have to make an effort to take care of your regular visitors and do your best to provide them what they need and you will be greatly rewarded.
Finally, you have to learn to adapt to the changes that are taking place in the online world. The strategies and techniques you used in the past to drive people to your blog may not be applicable today. For that reason, avoid settling on a single formula, but rather have an open mind and find out which techniques will work best in sustaining your blog not just for a few months, but if possible, for years.
Gathering Fresh Blogging Ideas
Now it doesn’t necessarily follow that just because you’ve become aware of the aforementioned points, you can start writing blogs at a snap of the fingers. Even if you’re blogging for a particular niche, it’s more than likely that you will run out of topics to write about. Blogging for business is particularly complex since you’re not just writing to draw visitors to your website. You’re also writing to land your website on the first page of searches and rank it. At the same time, you’re writing to showcase your commitment to the industry you belong in and engage your readership. Hence, you need to have fresh content regularly, daily if possible.
The problem is, coming up with new ideas and angles isn’t always easy. You need to look for innovative ways to come up with fresh, relevant, and interesting ideas so you can blog about your business. So now the question arises, “How can you gather fresh blogging ideas for a seemingly saturated industry?” Well, here are a few suggestions:
Think about a question or questions that you get asked the most about your business.
If the comment section of your blog is open or you have it connected to your business’ social media profiles, then there is a good chance that you receive many comments and questions about your business. Those comments and questions are pivotal in helping you find fresh ideas when blogging for business. Pool together all questions and comments that everyone involved in your business gets. Consider those comments and questions as good points you can clearly elaborate on. Don’t just give generic answers. If you can give answers in different styles (tips, how-tos, etc.), do it. Give your readers something new that is relevant in their lives. If you must, go the extra mile and ask your readers themselves which topics they want to read and learn more about.
Do your products have unique features/facets that you want your readers to know about and understand?
There are reasons why you decided to market the product or service you’re offering to people now. Don’t assume that your target audience knows what those reasons are, and instead, share everything there is to know about the product or service you offer. Rather than go over all features/facets of the product or service in one go, spread them out in different articles so you will not exhaust possible topics right away. Moreover, if there are updates regarding the product or service you’re offering, share those with your readers as well. You can talk about those using different angles when blogging for business. If you accept feedback from end-users, integrate those in articles, too, since it’s a great way to show your target audience that you listen to them and that you’re more than willing to engage with them.
Have you discovered any content recently that you think your audience will consider practical and useful?
If you have, it wouldn’t hurt to share the content with them. Look for ways to re-purpose old quality content from the Internet that’s relevant to your niche. You call that content curation, where you look for existing blog posts and resurface those with your own unique tweak. Nevertheless, make sure not to use the same content and post it on your blog as that constitutes plagiarism. Just work to enhance what has already been written with new information, current findings, and experiences.
Use blogging prompts to get answers from your readers.
You’re probably familiar with blog posts with titles like “Six Ways to So-and-So” or “The Top Ten Benefits of So-and-So”. Those are blogging prompts, and more often than not, readers enjoy reading those especially if the love learning new things. Just imagine: someone who doesn’t know how to use a particular tool will learn a lot by reading an article discussing several ways an inexperienced DIY-er can use that tool to his advantage. Even expert end users can learn new ways of using a tool or a hack for an age-old practice.
These are just four suggestions you can use to gather fresh ideas when blogging for business. However, if you’re still having a hard time coming up with ideas, then perhaps you’ll be better off leaving the writing to the experts.
We at Everscript can provide you with fresh content for your blog every week. Our articles are optimized for search engines, so that’s one less worry for you. What’s more, all our writers have a proven track record when it comes to crafting articles with fresh topic ideas based on your business and what your target audience will want to read. We can provide you with any type of content, from blog articles to e-books and press releases. We also offer a 14-day risk-free trial period so you can check out our service. Please visit our website for more information.
How Everscript Helps You Grow Your SaaS Company
As a SaaS Founder, you may not have realized when you were creating your product that at some point your job duties were going to consist of mostly sales. For SaaS founders looking for ways to grow and scale their product at the lowest possible cost, consider content marketing your answer. Content marketing costs 62% less than traditional marketing endeavors and generates 3x the amount of leads according to DemandMetric. At Everscript, we help you with your content marketing by pairing you with a talented, hand-picked, writer you can work with through our platform throughout the month. Request articles, newsletters, press releases, eBooks and more from a writer that knows and understands your business and use your content to grow and promote your service. If you would like to learn more about our service, you can schedule a demo with a service expert that can explain how our service works.